Łukasz Gapa

Wojciech Chochołowicz

Wojciech Tomaszewski

when choosing SMS communication provider check their technical capabilities. Message capacity and deliverability depends on the quality of connection with GSM operators. Before the first campaign, check the numbers in your database with <a href="https://www.smsapi.com/en/hlr">HLR</a> (Home Location Register) to remove all incorrect, inactive ones.

Deliverability

przed pierwszą wysyłką oraz regularnie co jakiś czas <a href="https://www.smsapi.pl/blog/podstawy/hlr-sprawdz-numer/" target="_blank" rel="noopener">sprawdzaj bazę kontaktów</a> pod kątem ważności numerów za pomocą usługi HLR (<a href="https://smsapi.pl/hlr" target="_blank" rel="noopener">Home Location Register</a>), która umożliwia wykluczenie błędnych lub nieaktywnych kontaktów.

Jakość danych w bazie kontaktów

by our reports, 98% of SMS are opened and read, most of them within the first 5 minutes after delivery. All due fact that a phone is always within our reach, and an SMS is still considered a highly personal medium.

Open Rate

(click-through rate) shows the percentage of people who have clicked a link in SMS. Clicks into links shortened by cut.li can be counted and altered at any time.

Link CTR

percentage of people who have clicked the unsubsc.me link divided by the total number of contacts in database. Personalized Opt-out link allows recipient to unsubscribe at any time, without a help of customer service. Opt-out Rate is a clear information how well the sent messages are matched with a target group.

Opt-out Rate

personalized discount code sent via SMS might be used online and in a retail shop by presenting it at the checkout. Each use of a code is counted which allows to measure campaign’s performance.

Discount codes

monitor the revenue growth after the SMS campaign. By tracking down transactions with discount codes, you can check the effectiveness of your mobile marketing. Similarly, you can check link’s performance by adding UTM parameters.

Average revenue growth

if you are adding links to SMS, remember to include UTM parameters which will allow you to easily check the performance of the campaign. Furthermore, you will be able to precisely track users actions in Google Analytics.

Increased website traffic

Company’s name in the sender name field allows clients to quickly identify sender. To add your company’s name type it in Client’s Panel. All names are verified by our staff, so there’s no risk of impersonation or false identification. Sender name ID is limited to 11 alphanumeric characters. Please, bear in mind that setting a sender name ID might not to available in every country.

Sender name

Kampanie SMS oparte na odbiorze wiadomości przy pomocy numerów Short code i Long code pozwalają na nawiązanie interakcji z konsumentami. <a href="https://www.smsapi.pl/dwukierunkowa-komunikacja-sms" target="_blank" rel="noopener">Dwukierunkowa komunikacja SMS</a> przyda się w kampaniach outdoorowych, telewizji, radiu, prasie i mediach społecznościowych. Long code to dziewięciocyfrowe numery odbiorcze, na które można odpowiedzieć. Za ich pomocą zbadasz satysfakcję <a href="https://www.smsapi.pl/blog/wiedza/sms-badanie-lojalnosci-nps/" target="_blank" rel="noopener">(SMS-owe badanie NPS)</a>, uzyskasz potwierdzenie, <a href="https://www.smsapi.pl/blog/case-study/moto-idea-event-sms/" target="_blank" rel="noopener">wejdziesz w interakcję z uczestnikami eventu</a> czy poznasz opinie odbiorców. Pamiętaj o dodaniu podpisu czy innego identyfikatora, który pomoże klientowi rozpoznać markę.

Odbiór SMS-ów

Basic yet effective method of drawing customer’s attention. Starting an SMS with recipient’s name shows individual approach towards communication. Together with the personalization feature it provides you with mass messaging solution able to target individual customer. Uploading your contact database to the SMSAPI Client Panel with the custom fields allows you to automate the process.

Direct call to recipient

Because of the 160-character limit of SMS, link shortening is an important and commonly used feature. What’s more, it allows you to avoid long, inelegant lines of links. By using tools like cut.li you can measure users’ engagement by counting each click. Although SMS service works offline, links will allow you to redirect clients to your website.

Shortened link

Indywidualne kody rabatowe wysłane do osób, które wyraziły zgodę na marketing SMS są elementem cyklicznej kampanii SMS lub klubu lojalnościowego. <br /><br />Wykorzystanie kodów pozwala sprawdzić, jak skuteczna jest masowa wysyłka. Wystarczy, że odbiorca wiadomości poda kod podczas zakupów w sklepie stacjonarnym lub internetowym czy lokalach usługowych.

Masowa wysyłka SMS z kodami

A phrase meant to induce a certain reaction. In most case it’s a verb in imperative (buy, discover, go, etc.), that’s why it’s best to follow it with a link or discount code. This way you’ll be able to effectively direct customers to a next step of your campaign.

Call to action

The limited availability is one the most basic principles of marketing. According to R. Cialdini, restrictions force customers to make quicker decisions. Limiting offer to a shorter time (for example till midnight) might be more profitable than a regular longer period. All because SMS are usually opened within first 5 minutes after delivery.

Time limited offers

Directing campaigns at selected audiences. Your contact database should be segmented into smaller target groups. You can divide it using e.g. localization, shopping preferences or loyalty program criterias. Messages created for a specific audience show higher performance than unspecified ones. Segmentation can be done manually or automated in the SMSAPI Client Panel.

Targeting

Voting and survey feature lets you conduct simple and fast satisfaction research among your clients. Use a virtual mobile number to allow them to answer your question by replying. Use the generated report and statistics to measure the campaign effectiveness.

Survey

SMS communication works best when conducted in a spirit of permission marketing. You can do it by adding Opt-out link at the end of the first message sent. It will help customer service at your company by reducing work needed to manually remove records from database. Furthermore, each recipient less equals lower cost and higher effectiveness of your next campaign.

Opt-out

Payment page is an excellent space to interact with customers. That’s why a large number of brands try to convince you to register to their newsletter after the finalized purchase. For the same reason, it’s a great time to ask for a telephone number. Hesitant customers can always be softened with a discount voucher. You can acquire contact info by including input fields or by using our SMS Newsletter widget. Try to predict your future campaigns and ask for additional information that will come useful when creating targeted messages.

1. During online sign-up

Telephone number can also be acquired during the visit at brand’s retail shop - you just need a tablet or a simple paper form. Please remember about GDPR consents, information clause and disclosing the purpose of the collected information.

2. During retail shopping

Virtual Mobile Number (VMN in short) is a regular, 9-digit number that allows 2-way communication. It’s a convenient method of acquiring client’s telephone numbers. Just include it on a website, flyer, billboard, poster, image or social media. By sending a predetermined text (e.g. YES, OK), they will be able to subscribe to your database. Consider adding some additional incentive - discount code, free shipment, etc.

3. Virtual Mobile Numbers plus e-mail, outdoor and press

To make things even easier, we have created a tool that allows users to subscribe via a website. <a href="https://www.smsapi.com/en/newsletter-sms">Newsletter SMS</a> widget can be placed on a page or linked on social media profiles. Every part of the widget is customizable, so you can adjust it to your branding. To install it just copy a source code generated in the SMSAPI Client’s Panel. Check out <a href="https://www.smsapi.com/en/case-studies#tedx">TEDxKatowice</a> case study for more information about how to use is efficiently.

4. SMS Newsletter

VIP clubs are an effective way of data acquisition and at the same time they help to keep your customers engaged. If you are able to present them with meaningful profits, they will share their contact information. You can start with a paper form, just be sure keep them always up to date by sending e-mail and SMS messages.

5. Loyalty programs

Marketing

Notifications

Authorization

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SMSAPI

Wykorzystaj potencjał głosu w komunikacji

Meet the new channel of communication with customers

Automate your actions within apps and plugins

Learn about the most important features of our platform

Watch instructional videos explaining the Customer Portal and practical knowledge of SMS marketing

Learn about the most important elements of SMS marketing

Poznaj zalety i zastosowania kampanii SMS w różnych branżach

Interact and engage the clients using 2 way SMS service

Improve communication with your customers

Learn about other mobile tools that will help you to engage the user

Poznaj wyniki najnowszych badań i raportów SMSAPI o komunikacji mobilnej

Odpowiedzi na najczęściej zadawane pytania dotyczące masowej wysyłki SMS

Open SMS API, code examples and business applications

Współpracuj z SMSAPI i czerp z tego korzyści

Say hello to amazing people who create SMSAPI

Dowiedz się, jak polskie firmy wykorzystują masowe wysyłki SMS, aby realizować cele sprzedażowe i wizerunkowe. Poznaj CTR kampanii SMS, rodzaje wiadomości oraz przyszłość komunikacji mobilnej.

KOMUNIKACJA SMS W BIZNESIE 2022

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