{"id":6809,"date":"2013-06-19T09:36:57","date_gmt":"2013-06-19T08:36:57","guid":{"rendered":"https:\/\/www.smsapi.pl\/blog\/?p=6809"},"modified":"2024-04-03T17:12:35","modified_gmt":"2024-04-03T15:12:35","slug":"short-code-interaktywna-kampania-sms-coca-cola","status":"publish","type":"post","link":"https:\/\/www.smsapi.pl\/blog\/case-study\/short-code-interaktywna-kampania-sms-coca-cola\/","title":{"rendered":"Short code w interaktywnej kampanii SMS Coca-Cola"},"content":{"rendered":"\n<p><strong>\u201ePodziel si\u0119 rado\u015bci\u0105\u201d to nazwa najnowszej kampanii marki Coca-Cola, w kt\u00f3rej wykorzystany zosta\u0142 Short code (tzw. kr\u00f3tki numer). Cieszymy si\u0119, \u017ce globalne marki coraz cz\u0119\u015bciej korzystaj\u0105 z niestandardowych dzia\u0142a\u0144 marketingu SMS w Polsce, tym bardziej \u017ce to w\u0142a\u015bnie SMSAPI dostarczy\u0142o kr\u00f3tki numer oraz techniczne rozwi\u0105zanie wiadomo\u015bci tekstowych w tej kampanii. <\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Jak wykorzysta\u0107 odbi\u00f3r SMS w reklamie outdoor?<\/h2>\n\n\n\n<p>Cz\u0119\u015b\u0107 wspomnianej kampanii, zwi\u0105zanej z u\u017cyciem SMS-\u00f3w, polega na wy\u015bwietlaniu na bilbordzie komunikatu, zach\u0119caj\u0105cego do wys\u0142ania wiadomo\u015bci tekstowej z imionami przyjaci\u00f3\u0142 pod <a href=\"https:\/\/www.smsapi.pl\/dwukierunkowa-komunikacja-sms\">kr\u00f3tki numer SMS<\/a> \u2013 4488. Wpisane imiona pojawiaj\u0105 si\u0119 na du\u017cym ekranie, na etykietach butelek napoju.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-smsapi wp-block-embed-blog-smsapi\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BBp0AKTdsg\"><a href=\"https:\/\/www.smsapi.pl\/blog\/wiedza\/odbior-sms-firma\/\">Odbi\u00f3r SMS \u2013 poznaj odbieranie wiadomo\u015bci SMS od klient\u00f3w<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Odbi\u00f3r SMS \u2013 poznaj odbieranie wiadomo\u015bci SMS od klient\u00f3w&#8221; &#8212; Blog SMSAPI\" src=\"https:\/\/www.smsapi.pl\/blog\/wiedza\/odbior-sms-firma\/embed\/#?secret=nfG5m9jmZw#?secret=BBp0AKTdsg\" data-secret=\"BBp0AKTdsg\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Billboard + SMS API<\/h2>\n\n\n\n<p>Sami sprawdzili\u015bmy, jak spisuj\u0105 si\u0119 rozwi\u0105zania SMSAPI w kampanii Coca-Coli. Uda\u0142o nam si\u0119 \u201ewskoczy\u0107 na bilbord\u201d i musimy przyzna\u0107, \u017ce wyzwoli\u0142o to w nas wiele rado\u015bci \ud83d\ude42 Zapraszamy do aktywnego udzia\u0142u w kampanii! <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2013\/06\/cocacola.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2592\" height=\"1958\" src=\"https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2013\/06\/cocacola.jpg\" alt=\"Interaktywna kampania SMS Coca-Cola\" class=\"wp-image-6811\" style=\"width:650px;height:492px\" srcset=\"https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2013\/06\/cocacola.jpg 2592w, https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2013\/06\/cocacola-300x226.jpg 300w, https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2013\/06\/cocacola-1024x773.jpg 1024w\" sizes=\"auto, (max-width: 2592px) 100vw, 2592px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Jak uruchomi\u0107 interaktywn\u0105 kampani\u0119 SMS?<\/h2>\n\n\n\n<p>Przede wszystkim, potrzebujesz dost\u0119pu do numeru odbiorczego SMS (Short code lub Long code). W nast\u0119pnym kroku musisz stworzy\u0107 skrypt obs\u0142uguj\u0105cy otrzymywane SMS oraz wy\u015bwietlanie przes\u0142anego tekstu na ekranie. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-smsapi wp-block-embed-blog-smsapi\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oojBhPoru2\"><a href=\"https:\/\/www.smsapi.pl\/blog\/podstawy\/api-smsapi-od-podstaw-odbieranie-sms-online\/\">API SMSAPI od podstaw \u2013 odbieranie SMS online #02<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;API SMSAPI od podstaw \u2013 odbieranie SMS online #02&#8221; &#8212; Blog SMSAPI\" src=\"https:\/\/www.smsapi.pl\/blog\/podstawy\/api-smsapi-od-podstaw-odbieranie-sms-online\/embed\/#?secret=8jx77Irgbu#?secret=oojBhPoru2\" data-secret=\"oojBhPoru2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201ePodziel si\u0119 rado\u015bci\u0105\u201d to nazwa najnowszej kampanii marki Coca-Cola, w kt\u00f3rej wykorzystany zosta\u0142 Short code (tzw. kr\u00f3tki numer). Poznaj szczeg\u00f3\u0142y kampanii.<\/p>\n","protected":false},"author":3,"featured_media":24748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[253,223],"class_list":["post-6809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-2way","tag-api"],"_links":{"self":[{"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/posts\/6809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/comments?post=6809"}],"version-history":[{"count":14,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/posts\/6809\/revisions"}],"predecessor-version":[{"id":30281,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/posts\/6809\/revisions\/30281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/media\/24748"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/media?parent=6809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/categories?post=6809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/tags?post=6809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}