{"id":15711,"date":"2017-04-05T09:23:32","date_gmt":"2017-04-05T07:23:32","guid":{"rendered":"https:\/\/www.smsapi.pl\/blog\/?p=15711"},"modified":"2021-09-24T13:06:32","modified_gmt":"2021-09-24T11:06:32","slug":"co-laczy-e-maila-z-smsem-e-book-we-wspolpracy-z-inis","status":"publish","type":"post","link":"https:\/\/www.smsapi.pl\/blog\/wiedza\/co-laczy-e-maila-z-smsem-e-book-we-wspolpracy-z-inis\/","title":{"rendered":"Co \u0142\u0105czy e-maila z SMSem? E-book we wsp\u00f3\u0142pracy z INIS"},"content":{"rendered":"\n<p><strong>Komunikacj\u0119 z odbiorc\u0105, zar\u00f3wno w relacji B2B i B2C, nale\u017cy traktowa\u0107 kompleksowo. Zauwa\u017camy wiele wsp\u00f3lnych cech SMS i innych narz\u0119dzi komunikacji, w tym e-maila. W trakcie&nbsp;rozm\u00f3w z Judyt\u0105 Moj\u017cesz-Zimonczyk, Head of PR &amp; Marketing w INIS, znale\u017amy wiele punkt\u00f3w styku oraz mo\u017cliwo\u015bci osi\u0105gni\u0119cia efektu synergii mi\u0119dzy wiadomo\u015bci\u0105 tekstow\u0105 i e-mailem.&nbsp;W ten spos\u00f3b powsta\u0142 pomys\u0142 stworzenia e-booka &#8222;Co \u0142\u0105czy e-maila z SMS-em? Jak wykorzysta\u0107 je w skutecznej komunikacji?&#8221;.&nbsp;Zobaczcie efekty!<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2017\/04\/inis_smsapi_ebook.pdf\">Pobierz e-book<\/a><\/div>\n<\/div>\n\n\n\n<p>Zach\u0119camy do&nbsp;pobrania e-booka! W \u015brodku znajdziesz odpowiedzi na pytania:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dlaczego e-mail i&nbsp;SMS s\u0105 wci\u0105\u017c skuteczne,<\/li><li>Jak w&nbsp;kilku krokach stworzy\u0107 skutecznego e-mail i&nbsp;smsa,<\/li><li>Jak dzia\u0142a\u0107 razem, by&nbsp;osi\u0105gn\u0105\u0107 lepszy efekt,<\/li><li>Kiedy warto wykorzysta\u0107 e-mail, a&nbsp;kiedy SMS<\/li><li>Jak wykorzysta\u0107 oba kana\u0142y \u0142\u0105cznie?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2017\/04\/ao-biz-kwadrat-200x200.png\" alt=\"\" class=\"wp-image-15729\" width=\"140\" height=\"140\" srcset=\"https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2017\/04\/ao-biz-kwadrat-200x200.png 200w, https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2017\/04\/ao-biz-kwadrat-100x100.png 100w, https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2017\/04\/ao-biz-kwadrat-768x768.png 768w, https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2017\/04\/ao-biz-kwadrat-730x730.png 730w, https:\/\/www.smsapi.pl\/blog\/wp-content\/uploads\/2017\/04\/ao-biz-kwadrat.png 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Era mobile trwa i to niezaprzeczalny fakt. Ten trend musz\u0105 u\u015bwiadomi\u0107 sobie marketerzy, je\u017celi ich celem jest zrozumienie i efektywna komunikacj\u0119 z klientem. SMS tak\u017ce musi nad\u0105\u017ca\u0107 za&nbsp;kierunkami rozwoju komunikacji. Tre\u015bci musz\u0105 by\u0107 personalizowane i \u015bci\u015ble targetowanie do odpowiednich grup zgodnie z prawem i <a href=\"https:\/\/www.smsapi.pl\/blog\/wiedza\/permission-marketing-reklama\/\">permission marketingiem<\/a>. Zauwa\u017camy wiele wsp\u00f3lnych cech SMS oraz e-maila. <\/p><p>St\u0105d powsta\u0142 pomys\u0142 stworzenia e-booka, kt\u00f3ry wska\u017ce punkty styku, mo\u017cliwo\u015bci osi\u0105gni\u0119cia efektu synergii i pozwoli zrozumie\u0107 r\u00f3\u017cnice pomi\u0119dzy tymi formami komunikacji.<\/p><cite><strong>Andrzej Ogonowski<\/strong><\/cite><\/blockquote>\n\n\n\n<p>Dzi\u0119kujemy za wsp\u00f3\u0142prac\u0119 <a href=\"https:\/\/www.inis.pl\/\" target=\"_blank\" rel=\"noopener\">INIS<\/a>.&nbsp;System INIS to profesjonalne narz\u0119dzie do e-mail marketingu, dzi\u0119ki kt\u00f3remu wy\u015blesz e-mailingi i&nbsp; newslettery firmowe. A tak\u017ce <a href=\"http:\/\/marketerplus.pl\" target=\"_blank\" rel=\"noopener\">Marketer+<\/a>&nbsp;za obj\u0119cie e-booka patronatem medialnym!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;Co \u0142\u0105czy e-maila z SMSem? Jak wykorzysta\u0107 je w skutecznej komunikacji?&#8221; &#8211; ebook we wsp\u00f3\u0142pracy z Inis. <\/p>\n","protected":false},"author":31,"featured_media":15785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[241],"class_list":["post-15711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiedza","tag-email"],"_links":{"self":[{"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/posts\/15711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/comments?post=15711"}],"version-history":[{"count":74,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/posts\/15711\/revisions"}],"predecessor-version":[{"id":24763,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/posts\/15711\/revisions\/24763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/media\/15785"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/media?parent=15711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/categories?post=15711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.pl\/blog\/wp-json\/wp\/v2\/tags?post=15711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}